Mandarin Oriental Group Case Study Essay Example | Topics and Well Written Essays - 4000 words

Mandarin Oriental Group Case Study - Essay Example Mandarin Oriental Hotel Group (MOHG) is renowned operator and owner of luxurious resorts, hotels, and residences in major cities across the globe. Hotels, properties, and residences of the group are known for their unique value proposition, style, design, and architecture (Mandarin Oriental, 2014a). Mandarin Oriental Hotel Group (MOHG) started its operation as independent property in Hong Kong in 1963. It took another 11 years to form the group as hotel Management Company. In 1974, MOHG established the partnership with The Oriental which was legendary property makers and hotel owners. Such brand expansion has helped the group to expand its presence to Bangkok through The Oriental. In 1985, MOHG and The Oriental merged into a common business of Mandarin Oriental Hotel Group (Mandarin Oriental, 2014b). Since 1990’s, the group has established its presence in 25 countries and product portfolio included 45 fully operated or under construction hotels and 11,000 rooms. In Asia, the c ompany has opened 20 hotels while in The Americas; MOHG has opened 11 hotels and in Europe, the luxury hotel group has opened another 10 hotels (Mandarin Oriental, 2014b). Mission Statement: â€Å"Our mission is to completely delight and satisfy our guests. We are committed to making a difference every day; continually getting better to keep us the best† (Mandarin Oriental, 2014c). It is evident from the mission statement that the company focuses more on providing customer value blended with premium quality service, delighting guests, exotic experience offering, luxury positioning etc rather focusing benefits of low-cost services. Therefore, it is clear from the mission statement that the MOHG targets niche segment of customers who are ready to pay extra bucks to afford premium quality services. Current Objectives: Business principles and operational activities of MOHG is being driven variety of objectives and the objectives can be stated in the following manner.

Lemons and Peaches The impact of Asymmetrical Information on Essay

Lemons and Peaches The impact of Asymmetrical Information on Healthcare in the NHS and how this can be addressed through the National Insurance System - Essay Example er David Akerlof illustrated this situation elaborately in his famous work â€Å"The Market for Lemon† where he termed this situation as asymmetric information. He discussed this problem in the context of a used car market. He regarded the good car as peach and the bad cars as lemon. Akerlof argued that in a used car market a seller uses to have more information regarding the quality of a used car, i.e. the seller knows more accurately whether the car that he is selling is a peach or a lemon. But the buyer, on the other hand, uses to be in a more disadvantaged state as he posses less information regarding whether the car that he wants to buy is a peach or a lemon and hence the buyer can only make a guess whether the car would provide good service. (Akerlof, 1970; Arrow, 1963) Information asymmetry problem is not a problem of any particular market. In fact, most of the markets face this kind of informational problem, although degree of this problem differs from market to market. Typically when there exists information asymmetry problem in any market, it is mainly the sellers who possess more information about the product than the buyers during the process of transaction; however, in some cases the reverse can also take place. Health care system is not an exception and it also faces severe information asymmetry problem. Information asymmetry is present in the market of health care as well as in the market of health insurance. It would be quite interesting to look at the nature of information asymmetry in health care sector and how this problem can be dealt with to avoid any kind of market failure. (Arrow, 1963; Blomqvist and Leger, 2003) In the national health care system of any country, the relationship between physician and patients is regarded as the key relationship that the health care market has to deal with. In the presence of information asymmetry there exists a gap between the patients and the medical service providers regarding the price of the product as